Website Maintenance is as important as servicing your vehicle…
If your website is failing to live up to your expectations here are a few reasons why it may not be performing as you would have hoped.
A website, although a non-tangible product, is still in need of regular attention. Your website is visible to anybody with an internet connection 24 hours a day, 7 days a week, 365 days a year. It’s often the first impression for many new customers as more and more people search for local goods and services on their mobile devices or via the web on their PCs and laptops. If your website is out of date, both in design and in terms of its content, what kind of message are you sending to new customers? If your work-place was left unattended for any period of time and not cleaned or maintained, how would that affect your business?
Be honest for a moment. When was the last time you re-designed your website? If it was more than 3 years ago then you should seriously consider a makeover. Much like paint on a building, a design can age and what might have looked great in 2011 might not look so good now. It’s not just the aesthetics either. Web design practices are constantly evolving and security is becoming an ever increasing issue. Is your website secure? What would you do if a hacker managed to gain control of your website?
Regular website maintenance is an essential part of owning and running a successful website. It will not only improve interaction with your visitors but it will also help with how a search engine will rank it in their Search Engine Results Pages (SERPs). Websites that are regularly updated, that have been built using clean HTML and contain fresh, relevant content, will be rewarded with higher rankings than those sites that are neglected, outdated and poorly coded.
So, how often should a website be updated? Well, there is no simple answer as all websites are different. Ideally, you should be looking at re-designing your website once every 3-4 years, 5 years as an absolute minimum. With regards to content, you should aim to make some kind of changes at least once a week. It doesn’t need to be on every page, just something to tell the search engines that your website is being looked after and the content being kept up to date.
Social networking is also important and plays a key role in keeping your customers, new and old, engaged with your brand. Regular updates on Facebook, Twitter, Google+ and others, with links back to your website, can make a big difference to how your website is viewed by customers online.
“I haven’t got time for all that!” – We hear you. and that’s where we come in. Our Website Maintenance, Managed Websites and SEO services are all designed to take the strain away. We’re experts in not only designing great looking, functional websites, but also in looking after them on behalf of our clients. We’ll ensure your website is secure, the content fresh and your social media accounts are posted to on a regular basis.
I haven’t got time for all that!
Looking after your website doesn’t have to cost the earth either. In fact, it could actually help attract new customers and we’re a lot cheaper than hiring a dedicated member of staff to look after your website in-house. Take a look at the services we provide and then give us a call. You’ll find we’re friendly, knowledgeable and keen to help.
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