Jan 15, 2014 / By Elite Website Services

5 reasons your website is not working

Are you making these mistakes?

Most businesses now have some kind of online presence. And that’s good. Right? Maybe… 

Unfortunately many businesses, small, medium and large, fail to understand why their website isn’t working for them. Here are 5 reasons why a website probably isn’t achieving the results the owners were expecting:


1

Poor design – Nothing turns visitors away faster than a website that is slow to load, unsightly or difficult to read. Poor navigation, cluttered, text heavy pages and sites using Flash (which aren’t visible on Apple devices such as iPhones or iPads) will send your visitors racing to hit the ‘back’ button on their browser faster than Usain Bolt in an Olympics final.

2

Out-dated content – Think about it for a moment. When you designed your website in 2003 it looked fab and those spiffing animated clip-art gifs really looked the part! But are they relevant today? And what about that special offer you had for Valentines Day in 2012? If a visitor can see that your website content hasn’t changed since the last time they visited they’ll be Googling for your fresher, cooler competitors who have taken the time and trouble to look after their website.

3

Poorly written content – If you don’t know your ‘their’ from your ‘there’ or ‘they’re’ then chances are your content could be full of grammatically incorrect nonsense. Bad spelling and the use of difficult to read fonts can make reading your online messages as painful as having your eyes removed by a brain-eating zombie before he sinks his teeth into your skull screaming “BRAAAAAIIIIINNNNSSSS!”. Use a spell checker (here’s a free online one – www.spellcheck.co.uk) and ask somebody to read your content before you unleash it to the World.

4

Lack of traffic – Not much point in having a rocking website if nobody can find it is there? This is a common complaint and can be down to a number of reasons. Generally speaking if your website is fairly new it can take quite a while for it to be indexed by search engines. There’s no hard and fast rule here so patience is a must. But whilst you’re waiting you could be doing some pro-active work such as subscribing to some free online directories, ensuring you have created some social networking accounts on Facebook, Twitter and Google+ to name just 3 (there are lots more but we strongly recommend you do these first). Once you’ve created your social networking accounts you’ll need to be pro-active on them in order to gain likes and follows. We’ll cover how to do this in another post soon!

5

You used an online website builder – Online website builders are a bit like buying a car and having the manufacturer giving you the tools you’ll need to dismantle it if it ever developed a fault. They are usually cheap and pretty simple to use but if you’re not familiar with photoshop or HTML, let alone the latest web design techniques and methods, then the chances are the end product might not be quite what you expected. And what is relevant now probably won’t be in 12 months time. In most cases your website IS your business. Cutting corners in order to save costs is tempting but, as with most things in life, you tend to get what you pay for. A professionally designed website isn’t just about making your website look good, it’s also what’s behind the scenes that counts. Poorly written code can mean search engines will rank your website lower than those with properly written HTML. If a mechanic emailed us to ask if we could pop in to help replace the clutch on a 2007 BMW we’d love to have a go… We’re not so sure the car would perform quite as well as it did before we got to grips with it however…!


These are just 5 reasons your website may not be performing the way you expected when you first launched it. If you’re unsure if any of the above are applicable to you then get in touch with us and we’ll take a look at your website for you and get back to you with some suggestions. For free. We’re nice like that.

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